In the mid-to-late 19th century, Gaspare Campari was experimenting with bold bitters and vividly flavoured liqueurs in Milan. Around the same time, Turin had established itself as the home of Sweet Vermouth. The fusion of these two signature beverages gave rise to the Milano-Torino—a drink that quickly won admirers for its uncompromising bitter and sweet interplay.
Throughout the early 1900s, Italians savoured the Milano-Torino before meals, finding it both invigorating and pleasantly light. With the emergence of popular twists like the Americano (which dilutes it with soda water), the Milano-Torino’s blueprint continued to evolve, yet the original recipe remained steadfast in its popularity among purists. Even as new cocktails crowded bar menus, this straightforward blend never lost its rightful place in the annals of Italian mixology. Today, it remains a storied testament to regional collaboration—an iconic beverage that perfectly captures the tastes of Milan and Turin in one balanced pour.
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