Cynar: The Iconic Italian Amaro with Artichoke Flair

BY: Samari Cortez

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updated 5 Jun 2023

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Cynar: The Iconic Italian Amaro with Artichoke Flair

Cynar, a celebrated Italian Amaro, has carved a unique niche in the world of Bitters and digestifs. Known for its distinctive artichoke base, Cynar is infused with 13 carefully selected botanicals that create its characteristic bittersweet flavour profile. First introduced in 1952 by Angelo Dalle Molle, Cynar was designed to combine functionality with enjoyment, promoting itself as a healthful and versatile aperitif or digestif.

With an ABV of 16.5%, Cynar’s moderate alcohol content and herbal complexity make it a favourite among bartenders and Amaro enthusiasts. Its earthy yet subtly sweet flavour makes it perfect for sipping neat, over ice, or as a unique ingredient in classic and modern cocktails.

Cynar is part of the long and storied Italian tradition of Amari, a family of herbal liqueurs that includes renowned names like Amaro Montenegro, Averna, and Amaro del Capo. These liqueurs are celebrated for their digestive properties and their versatility in both aperitivo and cocktail settings, making them staples of Italian culinary and drinking culture.

The bold branding, featuring the artichoke prominently on its label, has become synonymous with Cynar’s identity, resonating with lovers of Italian spirits globally. Whether enjoyed as a stand-alone digestif or in inventive cocktails like the Cynar Spritz, Cynar remains a staple in the world of Amari, celebrated for its rich history and distinctive taste.

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An Amaro like no other, Cynar balances earthy artichoke notes with botanical complexity.

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The Origins and Early History

Cynar was introduced in 1952 by Angelo Dalle Molle, an entrepreneur with a vision to create an Amaro that was both enjoyable and beneficial to health. The name "Cynar" is derived from "cynarin," a compound found in artichokes that contributes to its unique flavour and purported digestive benefits.

Developed in Italy, Cynar was initially marketed as a healthful aperitif, suitable for promoting digestion and relaxation. Its bold advertising campaigns in the 1950s and 60s highlighted its versatility, from enjoying it neat as a digestif to mixing it with Soda as a refreshing aperitif.

Historical Development

Cynar gained popularity quickly after its introduction, becoming a household name in Italy during the mid-20th century. Its earthy and bittersweet flavour set it apart from other Amari, appealing to both traditionalists and modern drinkers.

In the 1990s, Cynar began to gain traction internationally, particularly in the United States, as the cocktail renaissance revitalized interest in Bitter and herbal spirits. Today, Cynar is recognized as a symbol of authentic Italian Amaro culture, with its production overseen by Gruppo Campari, ensuring its legacy and quality.

Global Influence

Over the decades, Cynar has transcended its Italian roots to become a favourite in cocktail bars worldwide. Its unique flavour profile, combining herbal, earthy, and slightly sweet notes, makes it a versatile ingredient in both traditional and modern mixology.

From classic Italian aperitivi to innovative creations by contemporary bartenders, Cynar’s presence in global cocktail culture continues to grow. Iconic cocktails like the Cynar Negroni and the Cynar Spritz have cemented its status as a must-have for any Amaro enthusiast.

Cynar in Modern Times

Since the year 2000, Cynar has experienced a resurgence in popularity, driven by the global revival of craft cocktails and the appreciation for herbal liqueurs. Bartenders and mixologists have embraced its bittersweet complexity, using it as a unique alternative to other Amari in cocktails.

In addition to its traditional uses, Cynar has inspired creative new recipes that highlight its artichoke-forward character. Limited-edition variations, such as Cynar 70, a higher-proof version, have further expanded its appeal, catering to those seeking a bolder flavour experience.

Signature Cocktails

Cynar’s versatility makes it a favourite in a variety of cocktails, from aperitifs to digestifs:

  • Cynar Spritz

    Cynar, Prosecco, and Soda water for a refreshing aperitivo.

  • Cynar Negroni

    A twist on the classic Negroni with Cynar, Gin, and Sweet Vermouth.

  • Cynar Sour

    Cynar, Lemon Juice, Simple Syrup, and Egg White for a creamy, tangy treat.

  • Artichoke Old Fashioned

    Cynar, Bourbon, Simple Syrup, and Bitters for a herbal twist on a classic.

  • Bicycle Thief

    Cynar, Campari, and Dry Vermouth for a bittersweet and balanced cocktail.

  • Cynar Highball

    Cynar topped with Soda water and a slice of Lemon.

  • Midnight Cynar

    Cynar, Coffee Liqueur, and Cream for a rich and indulgent drink.

  • Cynar Flip

    Cynar, whole Egg, Simple Syrup, and Nutmeg for a creamy dessert cocktail.

List of recipes with Cynar

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Future expectations...

From its humble beginnings in Italy to its role as a global Amaro icon, Cynar continues to captivate drinkers with its distinctive artichoke flavour and herbal complexity.

Whether enjoyed neat, on the rocks, or in inventive cocktails, Cynar remains a testament to the rich tradition of Italian Amari and the enduring appeal of Bitter liqueurs.

Frequent questions on Cynar

  • What kind of spirit is Cynar?

    Cynar is an Italian bitter liqueur made from artichokes and a blend of 13 herbs and botanicals, offering a unique balance of bitterness and sweetness.

  • What does Cynar taste like?

    Cynar has a complex flavor profile that is bitter and herbal, with subtle sweet and earthy undertones, primarily derived from artichokes.

  • How should Cynar be served?

    Cynar is versatile and can be served neat, on the rocks, or as an ingredient in cocktails like the Cynar Spritz or Boulevardier.

  • When should Cynar be served?

    Cynar can be served as an aperitif to stimulate the appetite or as a digestif to aid digestion after meals.

  • Should Cynar be refrigerated?

    Cynar does not require refrigeration but can be chilled or served over ice to enhance its flavor.

  • What are the ingredients in Cynar?

    Cynar is made with artichokes, a proprietary blend of 13 herbs and botanicals, alcohol, and sugar.

  • How long does an opened bottle of Cynar last?

    An opened bottle of Cynar can last for several months if stored in a cool, dark place, although its flavors may mellow slightly over time.

  • Is Cynar a digestif?

    Yes, Cynar is often consumed as a digestif due to its herbal and bitter profile, which can aid digestion.

  • Why is Cynar significant in Italian culture?

    Cynar represents Italy's tradition of bitter liqueurs, commonly enjoyed as part of aperitivo culture or after meals.