Cynar, a celebrated Italian Amaro, has carved a unique niche in the world of Bitters and digestifs. Known for its distinctive artichoke base, Cynar is infused with 13 carefully selected botanicals that create its characteristic bittersweet flavour profile. First introduced in 1952 by Angelo Dalle Molle, Cynar was designed to combine functionality with enjoyment, promoting itself as a healthful and versatile aperitif or digestif.
With an ABV of 16.5%, Cynar’s moderate alcohol content and herbal complexity make it a favourite among bartenders and Amaro enthusiasts. Its earthy yet subtly sweet flavour makes it perfect for sipping neat, over ice, or as a unique ingredient in classic and modern cocktails.
Cynar is part of the long and storied Italian tradition of Amari, a family of herbal liqueurs that includes renowned names like Amaro Montenegro, Averna, and Amaro del Capo. These liqueurs are celebrated for their digestive properties and their versatility in both aperitivo and cocktail settings, making them staples of Italian culinary and drinking culture.
The bold branding, featuring the artichoke prominently on its label, has become synonymous with Cynar’s identity, resonating with lovers of Italian spirits globally. Whether enjoyed as a stand-alone digestif or in inventive cocktails like the Cynar Spritz, Cynar remains a staple in the world of Amari, celebrated for its rich history and distinctive taste.
Cynar gained popularity quickly after its introduction, becoming a household name in Italy during the mid-20th century. Its earthy and bittersweet flavour set it apart from other Amari, appealing to both traditionalists and modern drinkers.
In the 1990s, Cynar began to gain traction internationally, particularly in the United States, as the cocktail renaissance revitalized interest in Bitter and herbal spirits. Today, Cynar is recognized as a symbol of authentic Italian Amaro culture, with its production overseen by Gruppo Campari, ensuring its legacy and quality.
Since the year 2000, Cynar has experienced a resurgence in popularity, driven by the global revival of craft cocktails and the appreciation for herbal liqueurs. Bartenders and mixologists have embraced its bittersweet complexity, using it as a unique alternative to other Amari in cocktails.
In addition to its traditional uses, Cynar has inspired creative new recipes that highlight its artichoke-forward character. Limited-edition variations, such as Cynar 70, a higher-proof version, have further expanded its appeal, catering to those seeking a bolder flavour experience.
From its humble beginnings in Italy to its role as a global Amaro icon, Cynar continues to captivate drinkers with its distinctive artichoke flavour and herbal complexity.
Whether enjoyed neat, on the rocks, or in inventive cocktails, Cynar remains a testament to the rich tradition of Italian Amari and the enduring appeal of Bitter liqueurs.
