Fernet-Branca: The Bitter Elixir of Tradition and Innovation

Fernet-Branca, one of the world’s most iconic herbal liqueurs, was created in 1845 by Bernardino Branca in Milan, Italy. Its inception was rooted in the medicinal trends of the 19th century, with the original formula intended as a remedy for ailments such as cholera and indigestion.

The recipe, which includes 27 botanicals sourced from around the world, has remained a closely guarded secret, passed down through generations of the Branca family. The name Fernet is believed to come from a Swedish chemist who worked on its formulation, though the exact origin remains a mystery.

By the late 19th century, Fernet-Branca had become a global phenomenon, earning accolades at international exhibitions and gaining a loyal following across Europe and the Americas.

As medical understanding evolved, Fernet-Branca transitioned from a pharmaceutical product to a celebrated alcoholic beverage.

The Branca family maintained strict control over the production process, preserving the original recipe's complexity and mystique.

Fernet-Branca’s marketing has played a significant role in its enduring success. The brand's iconic logo, an eagle clutching a bottle while flying over the globe, symbolizes its worldwide appeal. By the early 20th century, production expanded, and the Branca family established its reputation as a leader in Italian spirits.

The construction of a state-of-the-art distillery in Milan in 1908 further solidified its dominance in the market. Fernet-Branca adapted to cultural contexts, particularly in Argentina, where it became a national favorite when mixed with Coca-Cola to create Fernet con Coca. Today, this cocktail is a cultural staple in Argentina, making the country one of the largest consumers of Fernet-Branca globally.

While traditionally consumed as a digestif, Fernet-Branca has become a versatile cocktail ingredient in recent years.

• Hanky Panky

  Classic cocktail mixing gin, sweet vermouth, and Fernet-Branca

• Toronto

  Whiskey-based cocktail featuring Fernet-Branca, simple syrup, and bitters

• Fernet Con Coca

  Popular Argentine mixture of Fernet-Branca and Coca-Cola

In the last 20 years, Fernet-Branca has experienced a resurgence in popularity, especially among bartenders and cocktail enthusiasts. The U.S., particularly cities like San Francisco, has embraced the liqueur, where it’s nicknamed “The Bartender’s Handshake”, symbolizing camaraderie and expertise in the bar industry.

In Argentina, Fernet-Branca continues to be a cultural icon, where Fernet con Coca remains the third most-consumed alcoholic beverage after beer and wine. Globally, its appeal has expanded through innovative cocktails: