Milan’s cocktail culture traces its origins back to the late 19th century when Gaspare Campari invented the bright Red Bitters that still bear his name. Bars like Camparino in Galleria, established in 1915, were at the forefront of blending cocktails with elegance, setting the standard for Aperitivo culture worldwide.
The Negroni Sbagliato, born at Bar Basso, added a playful twist to traditional cocktails, solidifying Milan’s reputation as a city that knows how to drink.