This drink's recipe originated in the 1940s in the United States, a time when vodka was relatively unpopular in the American market. The drink was conceived as part of a marketing effort to popularize vodka and ginger beer. Wes Price, head bartender at the Cock 'n' Bull pub in Los Angeles, crafted the cocktail using surplus vodka and ginger beer, which were not selling well at the time.
The drink gained popularity when the copper mug became part of its signature presentation. This was the result of a collaboration with a copper manufacturer who needed a creative way to market their products. This cocktail’s rise to fame was bolstered by savvy marketing campaigns and celebrity endorsements, cementing its place as an American classic.
Today, the Moscow Mule is recognized worldwide as a refreshing and iconic cocktail, known for its crisp and zesty flavors.
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