From Absinthe successor to global anise icon, explore how Pernod defined the French aperitif tradition and modern pastis culture.
Pernod was established in 1805 by Henri-Louis Pernod in Pontarlier, France. Originally producing Absinthe, the company adapted after Absinthe's 1915 ban by creating their signature anise-based spirit.
The modern Pernod formula was developed in 1938, combining star anise, fennel, and licorice with other herbs and spices. This recipe maintained the essence of their original spirit while meeting new regulations.
During the early 20th century, Pernod became synonymous with pastis, the anise-flavored spirit that replaced Absinthe in French culture. The brand's success led to the creation of Pernod Ricard in 1975 through a merger with Ricard.
Pernod's production techniques evolved while maintaining traditional flavor profiles, establishing itself as a benchmark for premium anise spirits.
Pernod helped establish the French aperitif culture globally, particularly in Mediterranean countries. The ritual of adding water to create the characteristic louche effect became iconic.
The brand's influence extends beyond pastis, with Pernod Ricard becoming one of the world's largest spirits companies, though the original Pernod remains central to their identity.
While traditionally served with water and ice, Pernod features in several classic cocktails.
Perroquet
Classic combination of Pernod with mint syrup and water
Tomate
Traditional mix of Pernod with Grenadine syrup and water
Mediterranean Mule
Modern twist combining Pernod, Ginger Beer, and Lime Juice
Sazerac
Historic New Orleans cocktail using Pernod as an essential rinse
Today, Pernod maintains its position as a premium anise spirit while adapting to contemporary tastes. The brand has introduced new serving suggestions and cocktail applications.
Production continues at their facility in Thuir, France, where traditional methods meet modern technology. Pernod remains essential to the French aperitif hour while expanding its presence in global cocktail culture.
Pernod endures as a symbol of French aperitif tradition, bridging historical legacy with modern drinking culture.
Pernod is a French anise-flavored spirit, originally created as an absinthe substitute. It is made with star anise, fennel, and other herbs.
Pernod has a sweet, herbal flavor dominated by anise, with subtle undertones of fennel and other botanicals.
Pernod is traditionally served diluted with cold water, which creates a cloudy effect. It can also be used in cocktails or as a cooking ingredient.
Pernod is ideal as an aperitif before meals or as part of traditional French dining rituals.
Pernod does not require refrigeration. It should be stored in a cool, dry place away from direct sunlight.
Pernod is made with star anise, fennel, and a mix of herbs and botanicals, blended into a neutral spirit base.
An opened bottle of Pernod can last indefinitely if stored in a cool, dark place, though its flavors may mellow over time.
While Pernod is traditionally consumed as an aperitif, it can also be enjoyed after meals due to its aromatic profile.
Pernod is a staple of French dining traditions, reflecting the country’s appreciation for anise-flavored spirits and aperitifs.