Dubonnet Rouge: The Queen's Favorite French Aperitif

Dubonnet was created in 1846 by Joseph Dubonnet, a Parisian wine merchant and chemist. The original purpose was to make quinine more palatable for the French Foreign Legion fighting in North Africa.

The recipe combines fortified wine, herbs, spices, and quinine, creating a distinctive aperitif that helped combat malaria while pleasing the palate. The brand gained prominence during the 1880s through innovative art nouveau posters by Jules Chéret.

The success led to rapid expansion, with Dubonnet becoming France's leading aperitif by the turn of the century.

By the 1920s, Dubonnet had gained international recognition, particularly among the British aristocracy. Queen Elizabeth II and the Queen Mother were noted enthusiasts, making it their preferred aperitif.

The brand was acquired by Pernod Ricard in 1976, bringing modernization while maintaining the original recipe's character.

Dubonnet's influence extends beyond France, particularly in Britain where it holds a Royal Warrant. Its popularity surged in the United States during the mid-20th century, becoming a key ingredient in classic cocktails.

The brand's iconic advertising campaigns, featuring the slogan 'Dubo, Dubon, Dubonnet', created by Cassandre in 1932, remain influential in advertising history.

Dubonnet Rouge has been the foundation of several classic cocktails.

• Dubonnet Cocktail

  The royal favorite combining Dubonnet Rouge with gin, as preferred by Queen Elizabeth II

• Arnaud's Special

  A New Orleans creation mixing Dubonnet Rouge with Scotch whisky and orange bitters

• Zaza

  Classic combination of Dubonnet Rouge and dry gin with a twist of orange

• Opera

  Sophisticated blend of Dubonnet Rouge, gin, and crème de mandarine

Today, Dubonnet continues its legacy under Pernod Ricard's stewardship. The brand has maintained its position in the premium aperitif category while adapting to modern tastes.

Recent years have seen renewed interest from craft cocktail bars and mixologists, rediscovering classic recipes and creating contemporary interpretations. The brand maintains its Royal Warrant, symbolizing its enduring prestige.