Disaronno Amaretto: The Iconic Italian Liqueur

The story of Disaronno Amaretto begins in the 16th century, with a tale of art and gratitude. According to legend, a young artist, commissioned to paint a fresco of the Madonna in Saronno, was inspired by a local innkeeper who became his muse. As a token of appreciation, she created a unique liqueur using her family’s secret recipe, which would later become Disaronno.

Passed down through generations, the recipe was eventually commercialised in the early 20th century under the name "Amaretto di Saronno." The brand gained international recognition, becoming synonymous with quality and Italian tradition.

Throughout the 20th century, Disaronno Amaretto evolved from a regional speciality to a global phenomenon. Its distinctive square bottle, introduced in 1942, became an iconic symbol of the brand, reflecting its elegance and craftsmanship.

By the 1990s, Disaronno had solidified its position as one of the best-selling liqueurs in the world, celebrated for its versatility in cocktails and desserts. Modern marketing campaigns have highlighted its timeless appeal and adaptability, ensuring its continued success.

Today, Disaronno Amaretto is enjoyed in over 160 countries, a testament to its universal appeal. Its unique flavour profile makes it a favourite in classic cocktails like the Amaretto Sour, as well as innovative drinks crafted by contemporary mixologists.

In addition to its role in mixology, Disaronno is celebrated in the culinary world, where it enhances everything from tiramisu to fruit-based desserts. Its presence in popular culture, from films to fashion collaborations, underscores its status as a symbol of Italian elegance and sophistication.

In recent times, Disaronno Amaretto is experiencing renewed interest, driven by the global appreciation for craft cocktails and authentic flavours. Limited-edition releases, such as Disaronno Velvet, a creamy liqueur variation, have introduced the brand to new audiences.

Sustainability efforts, including environmentally conscious packaging and local sourcing, reflect the brand’s commitment to modern values. Whether sipped on its own or incorporated into inventive cocktails, Disaronno remains a timeless favourite.

Disaronno’s smooth and nutty flavour makes it a key ingredient in a variety of classic and contemporary cocktails: