The Michelada's story begins in mid-20th century Mexico, where street vendors started adding lime and spices to beer. Early versions were simple - Lager with Lime and Salt - evolving gradually with tomato juice additions.
1960s Mexico City saw the drink gain traction as an alternative to straight beer. By the 1980s, American tourists discovered it during Cancún vacations, dubbing it 'Mexican Red Beer.' The 2000s craft cocktail movement propelled its global spread, with US bars elevating it from beach drink to mixology menu star.
Key to its endurance is cultural adaptability. Northern Mexico favors Clamato-based versions, while coastal areas add shrimp or oysters. Chicago's Mexican communities introduced the 'Michelada Cubana' with beef broth, demonstrating the drink's chameleon-like versatility.
Today, it's estimated that Mexicans consume over 500 million Micheladas annually. Major breweries now produce pre-mixed versions, while high-end restaurants serve deconstructed interpretations with smoked chili salts and heirloom tomato ice cubes.
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