The Gold Rush was born at the iconic Milk & Honey bar in New York City, a creation of T.J. Siegel in 2001. Siegel, a frequent patron of the bar owned by his childhood friend Sasha Petraske, was enjoying a Bourbon Sour when the idea struck him. Petraske had recently created a honey syrup for another cocktail, the Honeysuckle, and Siegel suggested using it in his sour.
Petraske used his standard sour formula—two ounces of spirit, one ounce of juice, and three-quarters of an ounce of sweetener—with Knob Creek bourbon initially, later switching to Elijah Craig 12-year-old. The drink was an instant success, quickly becoming a popular “bartender’s choice” at Milk & Honey. By early 2002, it was a staple on the bar’s (nonexistent) menu and has since become a modern classic, even surprising its creator with its enduring fame.
Kelvin Perez, an early barback at Milk & Honey, recalls that while other drinks like the Mojito and Bee’s Knees were popular, the Gold Rush “took off running” upon its creation, solidifying its place in cocktail history.
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