Its road to fame weaves through the tastes of Italy's nightlife in evolution. While disco lit up the dance floors, bartenders sought out drinks to match in flash and music. In came this bright cocktail, with an offer to cut a deep alternative to the moodier classic on tap.
While it never quite stole the global spotlight from heavier hitters, magazines in the early 1980s would occasionally feature a bright blue concoction that was taking local bar menus by storm. In coastal hotspots, holidaymakers and locals alike gravitated toward that irresistible color and citrusy aroma. As time passed, new spirits and liqueurs hit the market, so bartenders began to experiment, fiddling with ratios and occasionally swapping out ingredients. Yet, at its core, this drink-the luminous look and lively citrus backbone-remained the same.
With increased travel and media, these playful drinks soon poured over the borders of their Mediterranean home. Tourists transported stories of a dazzling blue mystery back to their hometowns, raising curiosity far and wide. If not the most famous Italian export, the abiding love for a colourful, easy-to-enjoy drink endured. Today, it speaks of a breezier, more carefree chapter in Italian bar culture, when glow-in-the-dark dance floors and flashy cocktails were all the rage.
Leave a comment
All comments are moderated before appearing on the site and will be reviewed within 24 hours.
Your email address will not be published. Required fields are marked *
Current Comments: 2